You’re an Entrepreneurial Parent ready to Build an Online Business that fits your season, aligns with your values, and feels truly doable.

In a realistic, practical approach to building a business that supports your family life (not competes with it).

A direct, zero-fluff introduction to the framework that shows you exactly where to start and what comes next.

Your First Step Toward a Values-Aligned Online Business

You’ve been showing up for everyone and everything — your family, your responsibilities, the invisible load that never ends.Somewhere in between all of that, you’ve also been carrying an idea… a thought… a whisper that says:“It is time to start something of my own.”

Not to rush but to build something that adds to your life instead of taking from it.

Building an online business as an entrepreneurial parent starts with the Hippos to Horses Marketing Biz Framework — a simple, supportive system built for your season, your pace, and your unique path. Give yourself the grace to begin exactly where you are.

A powerful first step is to pause and ask yourself one grounding question:

Why am I doing this?
Why now?
Why this idea?
Why does an online business matter for my life in this season?

When you’re clear on your why, everything else becomes easier. You start to understand the bigger picture of how an online business works, and you feel more prepared to take the next step — especially when you’re learning from someone who understands the realities of parenting, time constraints, and shifting seasons.

Each step below supports a different part of your beginning. You get to choose your starting point and define what your journey looks like. Wherever you find yourself right now, you don’t have to take every step at once. The three options below give you a place to start.

Clarity Tool

Discover why starting a business matters for your life right now.

Understand your motivation, your values, and the reason this season could be the right one.

Ultimate Online Business Kickstart Guide

Understand the anatomy of how an online business works.

A beginner-friendly guide that breaks down the key components of starting an online business as a busy parent.

Waitlist for the Course

Go deeper when you’re ready.

Receive updates, early access, and be first to know when the full Parents Who Biz course opens.

Stay Inspired

Stay inspired by joining the newsletter — a gentle way to receive practical tips, encouragement, and resources to support you as you build a business in the season you’re in.

I help Entrepreneurial Parents Build Online Businesses that fit their Season of Life and, Most Importantly, align with their Values and Feel Truly Doable.

My Journey and Why It Matters for Yours

Because every entrepreneurial parent eventually finds themselves asking:

“How do I build a purposeful, values-aligned online business and be the present, intentional parent I want to be?”

I understand that question deeply, not from theory, but from lived and learned experience.I’ve always had a desire to build something of my own, to create work that offers flexibility, purpose, and the freedom to shape my days around the people I love. Like many of you, I’ve worked in corporate environments, stepped back to raise my family, and felt that quiet frustration of wanting a creative outlet and a steady, meaningful income.

And just like you, I’ve had my own questions and doubts. I’ve had to examine my mindset, shift limiting beliefs, and grow into the version of myself who could build a business with clarity and confidence. It hasn’t been about finding perfect conditions; it’s been about learning, adjusting, and taking one intentional step at a time.

Over the years, I’ve learned that building an online business is more than marketing tactics and polished roadmaps. It’s about adopting a growth mindset, gaining clarity of purpose, learning with humility, and creating space for new possibilities in the pockets of time you actually have.

That’s why the Three Steps of Value Creation sit at the heart of my approach and form the foundation of the framework I teach, ‘Parents Who Biz Framework’, to help you and me build online businesses that last:

Create value — draw from your skills, experiences, and life
Transfer value — share it with the person who needs it
Scale value — grow your impact in a way that fits your season

I bring all of this to you as a parent, a former corporate marketer, and an entrepreneur who continues to learn, evolve, create, stay active, and grow through every new stage of life and business.

What I offer is a practical, implementable online business strategy that supports your ambitions and helps you gain the time freedom and flexibility to show up for the people you love. We may build imperfectly, but we build consistently, and that is what moves you forward.

The Parents Who Biz Framework: Your Path to Building a Flexible, Freedom-Led Online Business as an Entrepreneurial Parent

The Parents Who Biz Framework is built on the Three Steps of Value Creation — a simple, practical method used by every purposeful online business.
It gives entrepreneurial parents a clear, season-friendly way to build something meaningful without pressure or overwhelm.

Create Value → Transfer Value → Scale Value

Before moving through the stages, start with three grounding questions:

What value can you offer others?
What offer or solution could that become?
Who is the first person it could help?

Your answers give you a clear, practical starting point — a snapshot of what you can offer, who it serves, and how you begin building with intention.

Parents Who Biz Framework

Create Value → Transfer Value → Scale Value

Create Value

Your value to offer others. Your business begins with clarity about the value you bring. This is where you identify the problems you can solve, the transformation you can support, and the strengths and experiences that shape your perspective. When you understand the value you create, your ideas become clear, purposeful, and aligned with the life you’re building.

Transfer Value

Your offer, product, or solution. This is where your offer takes shape. You learn to communicate your message clearly, package your value in a meaningful way, and deliver it to the people who will genuinely benefit all in a way that fits your current season of life. Your product is your income ge This step turns clarity into something your audience can understand, receive, and act on.

Scale Value

Your first potential customer. Scaling is intentional, not overwhelming. It means repeating what works, simplifying what doesn’t, building supportive systems, and creating consistent content that attracts your ideal customers — at a pace that makes sense for your life. This is where your business shifts from early formation to long-term stability and freedom.

Your Next Step as an Entrepreneurial Parent

You don’t need a perfect plan to begin.
You just need a clear next step that fits your life right now.

Parents Who Biz is built around a simple, parent-led framework — designed to help you move forward with clarity, structure, and confidence.

No pressure. Start where you are now. No perfection needed on this journey !

Start With Clarity — Before You Build an Online Business

You don’t need a full plan yet.

You need clarity on what kind of Online Business fits your life, your values, and your capacity as a parent before investing time or money.

The Biz-in-a-Burst Intro is a practical starting guide for Entrepreneurial Parents who want to start an Online Business with intention, structure, and direction at their pace.

No pressure. No hype. Just clarity.

When You’re Ready for More Structure in Your Online Business

The Biz-in-a-Burst Intro helps you get clear and take your first step toward building an online business that fits your life as a parent.

When you’re ready to go deeper with guidance, structure, and an online business framework designed specifically for Entrepreneurial Parents . The Hippos to Horses Marketing Parents Who Biz is the next layer

It’s about building in a way that fits your life ,your season and in your time.