Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email Share on whatsapp Social media marketing is an essential element of digital marketing. Social media involves encouraging your tribe to communicate with you as a business entity. Your customers can relate with you on your business website, social media platforms … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email Digital marketing communications Digital Marketing communications refers to the channel of communications or channel to market that can be used as part of your small business digital marketing communications strategy . Sir Tim Berners –Lee, in the late 1980s, … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest How to Differentiate Your Online Business By Crafting a Point of Difference and a Reason to Believe (Even if you are Just Starting off ) A successful Brand positioning statement requires the frame of reference, point of difference and the reason to believe … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email How to Build a Frame of Reference into Your Brand Positioning Statement What is a Frame of reference ? To start with a frame of reference is one of the four elements that comprise of a brand positioning statement … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email What is Brand Positioning and Why is it Important for Your Online Business ? What is Brand Positioning? Why is brand positioning and why is it important for your online business ?Brand positioning is the foundation for building … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email What Are The Fundamentals of Marketing You Need For Your Online Business You have to be intentional about focusing on the customer needs and wants The first principle of marketing goes back to the marketing concept itself (where the customer … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email A wise person learns from another’s experience. Experience is treasure personified; It’s a collection of failures, triumphs, disappointments, loyalty rewarded and deception, not by others but of yourself. Self-deception happens every time you commit to doing something, and you failed … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email So, what is the difference between digital marketing and traditional marketing? Do we still need both of them? Hippos to Horses Marketing is very passionate about the use of the marketing concept as a means to grow your business. … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email Do you know the difference between marketing and Branding? Most people think that marketing and Branding are the same things, no, they’re not. What is Marketing ? Marketing is a series of value-adding steps that you implement to generate profits … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email We now know that Email Marketing is the fire that fuels your Business growth. In fact, according to Campaign Monitor, more people are opening emails during the COVID-19 pandemic than ever before. What better time to invest in Email marketing? … Read more