Share on facebook Share on twitter Share on linkedin Share on pinterest Share on whatsapp Creating Your Winning Brand from Scratch. How do you go about creating a winning brand from scratch? Starting something new often involves letting go of something else. If you start an exercise regime, you incorporate new healthier habits into your … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on whatsapp Set Yourself Free to Learn, Perfect Your Skill and Make Mistakes In an earlier blog, we talked about the kind of mindset you need to start and grow a business, in our case, an online business. I referred to it … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on whatsapp Communications as a means of exchanging value You know the importance of communications in our day-to-day lives if you relate to other people. The relationship we have with family and friends is directly proportional to our ability to communicate. The … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email . How to use creative storytelling as a tool for your content management strategy So, have you ever wondered how to go about creating a story for your brand or business? Do you want to know how to use creative … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email The Power of Digital Stories to Interlock Customers with Your Small Business The power of digital brand storytelling is the ability to weave your customers into your Business. My fondest childhood memories are sitting on the floor next to … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest How to Differentiate Your Online Business By Crafting a Point of Difference and a Reason to Believe (Even if you are Just Starting off ) A successful Brand positioning statement requires the frame of reference, point of difference and the reason to believe … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email How to Build a Frame of Reference into Your Brand Positioning Statement What is a Frame of reference ? To start with a frame of reference is one of the four elements that comprise of a brand positioning statement … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email What is Brand Positioning and Why is it Important for Your Online Business ? What is Brand Positioning? Why is brand positioning and why is it important for your online business ?Brand positioning is the foundation for building … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email What Are The Fundamentals of Marketing You Need For Your Online Business You have to be intentional about focusing on the customer needs and wants The first principle of marketing goes back to the marketing concept itself (where the customer … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email So, what is the difference between digital marketing and traditional marketing? Do we still need both of them? Hippos to Horses Marketing is very passionate about the use of the marketing concept as a means to grow your business. … Read more