Share on facebook Share on twitter Share on linkedin Share on pinterest How to Differentiate Your Online Business By Crafting a Point of Difference and a Reason to Believe (Even if you are Just Starting off ) A successful Brand positioning statement requires the frame of reference, point of difference and the reason to believe … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email How to Build a Frame of Reference into Your Brand Positioning Statement What is a Frame of reference ? To start with a frame of reference is one of the four elements that comprise of a brand positioning statement … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email The Other Elements of the Marketing Mix Tommy Hilfiger is one of our favourite brands and oh boy ! do they know their Marketing Mix. The reason why we are partial to Tommy’s’ brands is that we trust the quality … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email What is the Marketing Mix- 4 P’s of Marketing ? Marketing Mix .Huh! What is that? In an earlier blog, we agreed that marketing is both an art and a science. Science is always the easy bit. It involves the application … Read more
What is Marketing and What Role Does it Play in Your Online Business? What is Marketing ? It is the task of creating, promoting and delivering goods and services to consumers and businesses. Marketing has a role in providing a higher standard of living; this is because it’s a societal process by which Brand owners … Read more