Share on facebook Share on twitter Share on linkedin Share on pinterest A promise is a declaration that one will do something. As a child, I look forward to my parents fulfilling their promises. To me, in my childhood world, a promise was an emotional contract with my imagination. I build different scenarios in my … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on whatsapp HOW TO CREATE A WINNING BRAND STRATEGY How are you getting along in creating your winning brand? In an earlier blog, we shared some tips and guidelines to consider in crafting your winning brand. In this article, we shall look … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on whatsapp Summer holidays as a stay-at-home parent who happens to be an entrepreneur In my neck of the woods, it is the summer school holidays. As a stay-at-home parent, I have to schedule my work around the children. The day plan … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on whatsapp Creating Your Winning Brand from Scratch. How do you go about creating a winning brand from scratch? Starting something new often involves letting go of something else. If you start an exercise regime, you incorporate new healthier habits into your … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email Social media Marketing the relaxed side of the business Social media Marketing not only grows your business but has the added benefit of showing your followers and fans more of your personality. Showing your individuality is important, especially if you … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email Share on whatsapp Social media marketing is an essential element of digital marketing. Social media involves encouraging your tribe to communicate with you as a business entity. Your customers can relate with you on your business website, social media platforms … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email Digital marketing communications Digital Marketing communications refers to the channel of communications or channel to market that can be used as part of your small business digital marketing communications strategy . Sir Tim Berners –Lee, in the late 1980s, … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest How to Differentiate Your Online Business By Crafting a Point of Difference and a Reason to Believe (Even if you are Just Starting off ) A successful Brand positioning statement requires the frame of reference, point of difference and the reason to believe … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email How to Build a Frame of Reference into Your Brand Positioning Statement What is a Frame of reference ? To start with a frame of reference is one of the four elements that comprise of a brand positioning statement … Read more
Share on facebook Share on twitter Share on linkedin Share on pinterest Share on email What is Brand Positioning and Why is it Important for Your Online Business ? What is Brand Positioning? Why is brand positioning and why is it important for your online business ?Brand positioning is the foundation for building … Read more