Using social media marketing to build and grow your small business
There is power in using social media marketing to build and grow your small business . No matter what kind of business you run, the audience you target, a large chunk of them will find you through one form of social media. Social media is an effective tool to get traffic and not just any traffic but the right kind of web traffic to your website. Improved traffic, lead generation, and growing fan loyalty are among the top reasons why marketers see value in employing social networks in their campaigns. (Statista, 2021)
The power of social media marketing is the ability to have direct communication with your customers. Engagement with customers will give you priceless insight. Therefore, social media marketing involves you, the business owner, starting and participating in customer conversations.
The power of social media marketing is the ability to have direct communication with your customers.
The person behind the business.
In the last blog, we saw the benefits of showing your target audience more of your personality. Your customers are curious about you as well! and by sharing a portion of your life, you show them your humanity.
Your customers are curious about you as well!
Listen and Manage reputation
To develop a social media listening approach, you need to understand social media coverage for each of the following: –
- Your audience: – Who they are, how they participate, what they’re saying and sharing
- Your activity: – You can listen and Manage your reputation through official Social media services such as the marketing leader Hootsuite.com can be set up to monitor sharing, brand mentions and competitor activity.
Transform the brand through social media
As a small business owner, you can make significant changes to the brand, company structure, and how everyone communicates using social media marketing.
Acquire new customers using social media
For most small business owners, the ultimate appeal of social media marketing is to use it to increase sales by reaching new prospects and converting them to customers. In reality, for most businesses, social media marketing may be the most crucial element in serving existing customers and providing service.
Increase sales to existing customers
Applying social media to increase sales to existing customers focuses on developing your customer communications strategy to encourage more social interactions on your site, leading to more social shares to gain the amplification effect.
Enhance customer service through social media marketing
Customer engagement really refers to the long-term ability of a brand to gain a customer’s attention on an ongoing basis.
The commercial aim of engagement is to maximise customer value through using customer interactions to lead to more profitable relationships.
Customer engagement really refers to the long-term ability of a brand to gain a customer’s attention on an ongoing basis.
Boost your SERPs ranking using Social Media Marketing
Social media can help to boost your sites SEO (Search engine optimisation). Pages that are consistently receiving traffic will be identified quickly by search engine spiders. Unfortunately, those that do not receive traffic get forgotten, ignored and lose their rankings in search engines. Social media can help divert traffic to your SEO optimised pages (Mentioned in a previous blog using the Yoast plugin to optimise your sites SEO ), which will help push your SEO ranking much faster.
Keep in mind this activity on social media does not need to be complicated. Your ICA can like, comment, tag, share or save your content. You can use apps such as Hootsuite, Planoly etc., for scheduling posts in advance.
Gather and gain more consumer insights with social media marketing
Social media help you to understand your customers better. Part of the reason behind using Instagram and Twitter as an effective marketing tool is interacting with your brand and customers. As a business owner, you will gain insights when you engage with your fans and followers. Take the time to read your fans tweets and status updates, especially if your fans tag you. Your gains will be immense. You get the privilege to see the daily lives of your consumers and their behaviours.
As a business owner, you gain a deeper understanding of your customers, what products they purchase and why, what they do with their free time, what posts they share and why? These insights help you to write better content and more compelling posts.
The deeper the relationship with your ICA, the better the communication
In understanding your followers and giving them the content that resonates with them, you also help your Hustle by creating credibility and a loyal following. Business owners should use Social media sites to connect with their audience and inform the story behind their brand.
Social media marketing pushes your business to better customer service
Social media is the key to customer service. Suppose there is a problem or issue with your products (service included). In that case, your ICA will contact you via your social media channels and Hoo Boy! want you to offer an immediate solution.
Consistency is your superpower
Suppose you are consistent in creating content on your social media platforms and actively engaging with your followers. You will increase your brand presence; in the process, you build your rapport with your tribe. You will provide your fans with value without asking for anything in return. Giving free value to your ICA indirectly tells your customers that you value them and care about them. You see and appreciate their humanity and not their money.
Give value get value
Customers, followers and fans will start to have positive associations with your business. Your business will be perceived as having a personality that is caring and generous. In a world of take… take …take your business that gives… gives…gives will stand out for all the right reasons.
Let your customers see your humanity in your business
Do not get overwhelmed; social media is a great place to let loose your creative juices; it’s a vibrant space. Social media marketing allows your customers to experience a friendlier and personal connection with your business. Showing a more human side of you, interacting genuinely, responding to them when there are issues you are helping grow your business without even knowing it! The power of social media for your business.